Wolf Blass

Wolf Blass is one of Australia’s best-known modern wine brands, founded in 1966 by German-born winemaker Wolfgang Blass in a tin shed near Nuriootpa in South Australia’s Barossa Valley. Blass arrived in Australia in 1961, bringing European training in oenology and a flair for marketing that would shape the brand’s identity, including the now-classic eagle logo and colour-coded labels. From its Barossa base, the company expanded rapidly, became part of Mildara Blass in 1991 and later Treasury Wine Estates, and has g…