Kim Crawford

Kim Crawford is one of New Zealand’s most globally recognized wine brands, created in 1996 by Kim and Erica Crawford and quickly built on an innovative “virtual winery” model that relied on contracted growers and leased facilities. The brand’s rapid rise was driven by intensely flavored Marlborough Sauvignon Blanc, which repeatedly earned strong scores and Top 100 placements in major wine publications and helped establish New Zealand Sauvignon Blanc in export markets. In 2005–2006 the Crawfords sold the business to…